Cookie Policy
Index
Last updated: February 2026
This Cookie Policy describes the cookies and similar technologies used by the website esperienze.yallayalla.it (hereinafter "Site"), operated by YallaYalla, in compliance with EU Regulation 2016/679 (GDPR), Italian Legislative Decree 196/2003 and the Italian Data Protection Authority Guidelines on cookies (decision of 10 June 2021).
1. What are cookies
Cookies are small text files stored on the user's device (computer, smartphone, tablet) when visiting a website. They make the browsing experience more efficient and provide information to the site owners.
Cookies can be:
- First-party cookies: set directly by the visited site.
- Third-party cookies: set by a domain different from the visited site.
- Session cookies: automatically deleted when the browser is closed.
- Persistent cookies: remain on the device for a predefined period.
2. Technical cookies (necessary)
Technical cookies are essential for the operation of the Site and cannot be disabled. They are set in response to user actions, such as registration, login, cart management and privacy preferences.
| Cookie | Purpose | Duration |
|---|---|---|
.AspNetCore.Session | User session management | Session |
.AspNetCore.Identity | Authentication and login persistence | 14 days |
.AspNetCore.Antiforgery | Protection against CSRF attacks | Session |
CartSession | Shopping cart persistence | 7 days |
These cookies do not require the user's consent as they are strictly necessary for the provision of the service.
3. Analytics cookies
Analytics cookies allow us to collect aggregated information about Site usage (number of visitors, most visited pages, navigation paths) to improve our services and user experience.
| Service | Cookie | Purpose | Duration |
|---|---|---|---|
| Google Analytics 4 | _ga | Distinguish unique users | 24 months |
| Google Analytics 4 | _ga_* | Maintain session state | 24 months |
We use Google Analytics with the IP anonymization option enabled, so that the user's IP address is truncated before transmission to Google servers.
For more info: Google Privacy Policy | Google Analytics Opt-out
4. Marketing and retargeting cookies
Marketing cookies are used to display advertisements relevant to the user's interests and to measure the effectiveness of advertising campaigns. These cookies are only set with the user's explicit consent.
| Service | Cookie | Purpose | Duration |
|---|---|---|---|
| Google Ads | _gcl_au | Advertising conversion tracking | 3 months |
| Google Ads | _gac_* | Campaign attribution | 3 months |
| Meta (Facebook) | _fbp | Identify the browser for retargeting | 3 months |
| Meta (Facebook) | _fbc | Tracking ad clicks | 3 months |
For more info: Google Advertising | Meta/Facebook Cookies
5. Third-party cookies
In addition to the services listed above, the Site may embed third-party content and services that may install their own cookies:
- HiPay (payment gateway): technical cookies necessary for the secure completion of the transaction. HiPay Privacy Policy
- Google Maps (maps): cookies set on the Contact page for displaying the interactive map. Google Privacy Policy
6. Summary table
| Category | Requires consent | Purpose |
|---|---|---|
| Technical | No | Site operation, session, cart, security |
| Analytics | Yes | Aggregated traffic and usage statistics |
| Marketing | Yes | Personalized advertising and retargeting |
7. How to manage cookies
The user can manage their cookie preferences in different ways:
Browser settings
Each browser allows you to manage cookies through its settings. Below are links to the instructions for the most common browsers:
Opt-out for specific services
- Google Analytics: install the Google Analytics Opt-out add-on.
- Google Ads: manage advertising preferences at Google Ads Settings.
- Meta (Facebook): manage preferences at Facebook Ad Settings.
- Your Online Choices: European platform for managing behavioural advertising: www.youronlinechoices.eu.
8. Cookie Policy updates
This Cookie Policy may be updated periodically to reflect changes to the cookies used or following regulatory changes. The date of the last update is shown at the top of this page. We recommend checking this page periodically.
9. Contact
For any question about cookies and this policy:
- Email: privacy@yallayalla.it
- Office: Viale Adriatico 127, 00141 Rome (RM), Italy
For further information about the processing of personal data, see our Privacy Policy.