La Rojeña Distillery Tour

Immerse yourself in the true spirit of Mexico by exploring La Rojeña, the oldest operational distillery in the Latin American region. Unveil the hidden treasures behind José Cuervo tequila during your visit!

La Rojeña Distillery

Nestled in the picturesque town of Tequila, La Rojeña stands as Latin America's oldest functioning distillery, established in 1758. Stepping inside, you will be enveloped by the enticing scent of agave, allowing you to journey back in history as you traverse its quaint courtyards and rich rooms.

Your exploration will guide you through the methodical process of tequila production. Witness the meticulous selection of agave, observe its cooking in traditional masonry ovens, experience the extraction of juices, and admire the aging process within the cellar’s barrels.

Based on your booking choice, you can elevate your adventure by taking tours of the agave fields to observe the skilled jimadores at work or engage in exclusive tastings featuring José Cuervo Tradicional and Maestro Dobel tequilas.

Experience Options

During the reservation process, you have the opportunity to select from a variety of experiences:

Self-Guided Tour (1.5 Hours)

This introductory option provides an overview of the distillery. You will navigate through its key areas independently, gaining insights into the fundamental production processes and the storied history of La Rojeña. To cap it off, you will participate in a tasting of 1 tequila.

José Cuervo Experience (1.5 Hours)

For those wishing for a more detailed understanding, this experience encompasses a comprehensive tour of the distillery alongside an in-depth explanation of the tequila-making process. A notable feature is the guided tasting of 4 tequilas from the José Cuervo Tradicional series, perfect for honing your ability to identify different aromas and flavor profiles.

Distillery & Agave Fields Tour (3 Hours)

This extended experience allows you to connect with the essence of the drink. We will commence with a visit to the agave fields, where you will gain knowledge about agave cultivation and harvesting within its stunning landscape. Following this, a return to the distillery awaits, where a guided tour, a tasting of 3 tequilas, and a selection of traditional Mexican snacks will take place.

Maestro Dobel Experience (3 Hours)

If your interest lies in the art of blending, this experience is ideal for you. Here, you will become a tequila artisan for a day through a guided blending session. This offer includes a tasting of 3 varieties of Maestro Dobel along with a personalized bottle crafted in a special edition demijohn.

Tequilero Gourmet Experience (3 Hours)

This option caters to true aficionados. In addition to a guided tour, you will participate in a blending workshop where you will craft your own tequila mix. At the conclusion of your session, which features a tasting of 6 Maestro Dobel tequilas, you will take home your custom creation in a personalized commemorative demijohn.